Get The Justice You Deserve

Wisconsin Personal Injury Lawyers

Legally Reviewed By:

William Pemberton

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You or your loved one have suffered an injury in an accident, now what? Your life can change in an instant, especially if significant injuries are involved. Ordinary life can come to a stop and get complicated. The insurance companies start calling and pressuring you, offering you a little money. You may or may not be able to work. Bills are stacking up. Should you just take the money they are offering? We hear this all the time. Our team of personal injury attorneys, paralegals, and staff are dedicated to fighting for those injured and help them fight back against the corporate greed of the insurance companies. We pride ourselves on taking some of the stress off of your shoulders so you can focus on the most important part, and that is healing. We care about our clients. Let us deal with the insurance companies.

Our personal injury lawyers fight for fair compensation after an injury disrupts our clients’ lives. That includes payouts for injury-related losses and pain and suffering caused by the negligence of others. We serve clients statewide with a long list of injury claim types, such as car accidents, wrongful deaths, slip and falls, and more.

By offering no fees unless we win your case, we lift unnecessary burdens off your shoulders so you can focus on recovery. Our firm has secured millions in settlements, and we’re committed to protecting what matters most to our clients – their future.

Our Services

Car Accidents

Car accidents can happen in the blink of an eye, and they are often the result of someone else’s negligence. Our team has decades of experience with car accident injury claims.

Drunk Driving Accidents

When a driver chooses to get behind the wheel while impaired, the consequences can be devastating. Our attorneys help victims of drunk driving accidents pursue the full compensation they deserve.

Hit and Run

Being injured by a driver who flees the scene leaves victims feeling helpless. Our team knows how to investigate these cases and fight for your rights even when the at-fault driver is unknown.

Rideshare Accidents

Uber and Lyft accidents come with unique insurance complexities. Our attorneys understand how rideshare liability works and will help you navigate the claims process.

Wrongful Death

Losing a loved one is never easy, especially when the death was preventable. Our attorneys will guide you through the legal process and help you seek justice for your loved one.

Truck Accidents

Collisions involving commercial trucks often result in serious injuries. Our attorneys have the experience to take on trucking companies and their insurers on your behalf.

Motorcycle Accidents

Motorcyclists are among the most vulnerable on the road. We fight to ensure injured riders receive fair compensation for their medical bills, lost wages, and pain and suffering.

Bicycle Accidents

When a negligent driver strikes a cyclist, the injuries can be life-altering. Our team is here to help bicycle accident victims recover the compensation they are owed.

Bus Accidents

Bus accidents involving city transit, school buses, or charter buses can result in serious injuries. Our team helps victims navigate the unique legal challenges these cases present.

Boating Accidents

Wisconsin’s lakes and waterways are enjoyed by many, but accidents do happen. We help boating accident victims recover compensation for their injuries and losses.

Pedestrian Accidents

Pedestrians have no protection when struck by a vehicle, and the injuries are often severe. We stand up for pedestrian accident victims throughout Wisconsin.

Catastrophic Injuries

Some injuries change the course of a person’s life forever. Our attorneys fight tirelessly for victims of catastrophic injuries to secure the long-term compensation they need.

Brain Injuries

Traumatic brain injuries can affect every aspect of a victim’s life. We help TBI victims and their families pursue compensation for both immediate and long-term impacts.

Spinal Cord Injuries

Spinal cord injuries often result in permanent disability and require lifelong care. Our team works to ensure victims receive compensation that reflects the full scope of their losses.

Nursing Home Abuse

Not every nursing home meets federal and state standards of care. If your loved one has been abused or neglected, our legal team is prepared to stand by their side and fight for them.

Premises Liability

Property owners have a responsibility to maintain safe conditions for visitors. When they fail to do so and someone is injured, our attorneys hold them accountable.

Slip and Fall

Slip and fall accidents can cause serious injuries that impact your ability to work and enjoy daily life. We help victims pursue compensation from negligent property owners.

Dog Bites

The attorneys at Pemberton Personal Injury Law Firm protect the rights of dog bite victims throughout Wisconsin. That includes compensation for all relevant medical losses as well as pain and suffering.

Product Liability

When a defective product causes harm, manufacturers and distributors can be held responsible. Our attorneys handle the legal complexities of product liability cases so you don’t have to.

Work Injuries

Workplace injuries can leave you unable to earn a living. Our attorneys help injured workers understand their rights and pursue every avenue of compensation available to them.

Construction Accidents

Construction sites are among the most dangerous workplaces in Wisconsin. When safety failures lead to injury, we fight to hold the responsible parties accountable.

Farm Accidents

Agricultural work carries significant risks, and farm accident injuries can be severe. Our team helps injured workers and bystanders pursue the compensation they deserve.

UTV/ATV Accidents

Off-road vehicle accidents can cause serious injuries, especially when another party’s negligence is involved. We help victims of UTV and ATV accidents recover fair compensation.

Asbestos Injuries

Asbestos exposure can lead to life-threatening illnesses that may not appear for decades. Our attorneys help victims and their families pursue justice and compensation for asbestos-related harm.

Why Hire a Lawyer?

Accident injuries create many challenges, especially when they lead to mounting medical bills and missed work. This can quickly create stress even beyond finances. While not every case qualifies for compensation, an experienced attorney can help you explore your options and pursue justice.

Law firms like ours provide support in all related legal steps. That includes everything from proving negligence to gathering evidence, negotiating settlements, and providing personalized guidance.

What Does a Personal Injury Attorney Do?

Attorneys spend most of their time gathering evidence to support damage claims and negotiating to get the medical liens reduced, especially with insurance companies. They also spend a lot of time investigating the incidents in question to determine and prove negligence.

Each client will present a unique set of circumstances relevant to their case. We know every client and the needs of their loved ones will vary. Primarily, we are here to support you and your desire to make your life whole again after an accident.

What Types of Cases Do Our Personal Injury Attorneys Cover?

Generally speaking, accident or injury cases are what personal injury attorneys work with daily. Car accidents, as well as motorcycle, truck, or pedestrian accidents, are common for us. We also help clients with serious issues like catastrophic injuries, traumatic brain injuries, and wrongful death cases.

What Other Areas Can William Pemberton Help Me With?

We help clients with slips, trips, falls, dog bites, construction accidents, and rideshare accidents like Uber or Lyft. We’re also experienced with product liability and wrongful death cases.

Our team has years of experience in understanding cases. We know what it takes to help families overcome setbacks; we guide them as they move forward to the next chapter of their lives.

We currently have offices in Madison, Eau Claire, and Baraboo, but we offer our legal services statewide.

Why Choose Our Firm?

We know how insurance companies work. They will pressure you with constant phone calls and emails. They try to make it sound like they are on your side, but the insurance companies are not your friend. They make money by paying out as little as possible. Once we become involved, they will have no further contact with you. They know if we are involved that they have to play fair and do what is right. Let us fight for you. Out of all of the personal injury law firms out there, why else should you choose Pemberton Personal Injury Law Firm? 

  • We don’t get a dime unless we win. We don’t get paid until you get paid. Our firm works on a contingency fee basis. That means you owe us no money up front. Our fees are paid out of your settlement. If you don’t get paid, we don’t get paid. Simple as that.
  • We have the experience. Our team has won many settlements and verdicts for our clients including winning one of Wisconsin’s largest verdicts ever rendered by a jury in a personal injury case not involving broken bones. We know how these insurance companies work. It can start to get complicated and they can start pressuring you to settle. Let us deal with that.
  • We are local. We live in Wisconsin and know Wisconsin. We know the area and the community. We love being in a smaller town like Baraboo but also, with our second location, in the bigger city of Madison. We fight for all of Wisconsin.
  • We treat our clients like family. We truly think of our clients like family. Would our staff send their family members to our firm? They absolutely would and in fact, they have. We know how stressful this can be. It effects your whole life. Our staff will know who you are when you call and they will know your case.
  • Our work doesn’t just stop when a settlement has been reached. While it is never a guarantee, our staff work tirelessly to try and obtain reductions on any medical liens you may have from your injuries. Just this year alone we have obtained over $1.5 million in lien reductions for our clients.

We offer a free case review. If you have questions, give us a call. We would love to talk to you and answer any questions we can. There is no upfront charge.

Why Choose Us?

Insurance companies profit when you lose. Every claim they deny, every settlement they lowball, every injured person they convince to accept less—that’s money in their pocket. And they’re very good at what they do.

But So Are We.

At Pemberton Personal Injury Law Firm, we’ve made it our mission to take on the insurance companies that put profits over people. We know every underhanded tactic they’ll use to cheat you out of fair compensation, and we’re prepared to fight fire with fire. When insurance adjusters see us coming, they know they’re in for a real battle. You didn’t ask to be injured.

You didn’t ask to fight a billion-dollar corporation. But now that you’re here, you deserve lawyers who will go to war for you. We don’t settle for less than full compensation, we don’t back down from tough fights, and we don’t let insurance companies bully our clients. PERIOD.

Awards & Recognition

Free Case Evaluation From Our Wisconsin Personal Injury Lawyers

Life following a serious injury can bring intense emotions and pain. Accident victims often hope to get their lives back on track, only to be held back by the demands involved with personal injury claims. This is especially the case for individuals who become hospitalized. Wherever you are in the process, we’d be glad to help.

Our injury lawyers in Wisconsin step up to represent you. At Pemberton, we provide this advocacy at every step in the injury claims process so you can be on your way to feeling like yourself again.

Contact our Wisconsin personal injury attorneys at (608) 448-6242 to speak with one of our experienced attorneys. We will create a plan together to help you protect your rights and get you back to your life.

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Recent Wins

$33M+ Won For Our Clients

$925,000

The client sustained severe injuries to both knees, including a broken femur requiring rod placement, torn ligaments, and damage necessitating knee replacement surgery on one or both knees. After multiple surgeries and ongoing complications that significantly impacted his ability to function, we negotiated a settlement $275,000 higher than the insurance company’s initial offer. Despite the complexity of the family relationship involved, we secured fair compensation for the client’s extensive medical treatment and permanent disabilities while respecting his wishes to resolve the matter without litigation.

$180,000

In this personal injury case, the client suffered a fractured right foot that left him barely able to walk. He also experienced swelling, limited range of motion, pinched nerves, and widespread pain affecting his leg, back, head, ankle, hip, and knee, along with anxiety and depression. With medical bills exceeding $66,000, other attorneys had incorrectly told him he had no case because he was injured as a temporary employee. We understood the applicable law and successfully pursued a claim against the company where he was placed, securing a $180,000 settlement and negotiating over $70,000 in reductions to medical costs.

$100,000

An elderly client was struck by a forklift while shopping, sustaining fractured vertebrae, significant leg bruising and swelling, and requiring a blood transfusion. Despite insurers disputing responsibility—with the forklift operator unaffiliated with the store—video of the incident made liability clear. The firm pushed the carriers to accept responsibility and negotiated a $100,000 settlement to provide prompt compensation; with the client’s wishes prioritized, the settlement was completed during her lifetime.

Client Testimonials

“Focus on healing and we will take care of everything on the legal side”

Beth

“If you ever need an attorney, he would be the first one I recommend”

 

Dennis K.