Supporting Local Wisconsin Families Through

THE PEMBERTON PROMISE

It isn’t a tagline — it’s our pledge to every client who puts their trust in us. The insurance companies have teams of adjusters and lawyers built to minimize your claim. We know their playbook, and we don’t back down.

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Will PembertonFounder & CEO

Attorney William M. Pemberton founded the firm Pemberton Personal Injury Law Firm. He represents clients throughout the State of Wisconsin who have suffered injuries and losses because of the negligence of others. That includes cases like car accident injuries, wrongful death, and many more.

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Will PembertonFounder & CEO

Attorney William M. Pemberton founded the firm Pemberton Personal Injury Law Firm. He represents clients throughout the State of Wisconsin who have suffered injuries and losses because of the negligence of others. That includes cases like car accident injuries, wrongful death, and many more.

Free initial consult · Available 24/7

Pemberton Promise Image
Won For Our Clients!
$ 0 M+

Thousands Of Clients Helped In Wisconsin

Years of Combined Experience
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We've Won 500x the original insurance offer

5-Star Google Reviews
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Our Promise to You

Our promises For Every client & Every case.

This is the standard we hold ourselves to — in writing, and in every decision we make on your behalf.

Promise Team
7

Attorneys in Your Corner

Recognized Among Wisconsin's Best

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Will PembertonFounder & CEO

Attorney William M. Pemberton founded the firm Pemberton Personal Injury Law Firm. He represents clients throughout the State of Wisconsin who have suffered injuries and losses because of the negligence of others. That includes cases like car accident injuries, wrongful death, and many more.

The accolades behind the promise.

National rating organizations, peer reviews, and legal institutes have repeatedly recognized our attorneys — independent proof of the standard we hold ourselves to.

Meet THE TEAM

Get to Know OUR ATTORNEYS

Will Pemberton

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Will PembertonFounder & CEO

Attorney William M. Pemberton founded the firm Pemberton Personal Injury Law Firm. He represents clients throughout the State of Wisconsin who have suffered injuries and losses because of the negligence of others. That includes cases like car accident injuries, wrongful death, and many more.

Rhyan Lindley

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Rhyan Lindley Personal Injury Attorney

Attorney Rhyan J. Lindley represents clients throughout the State of Wisconsin who have suffered injuries and losses because of the negligence of others.

Zack Guerin

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Zachary Guerin Personal Injury Attorney

Attorney Zachary Guerin represents clients throughout the State of Wisconsin who have suffered injuries and losses because of the negligence of others.

Chris Duren

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Chris DurenLitigation Attorney

Attorney Chris Duren fights for personal injury clients throughout the State of Wisconsin, bringing 27 years of litigation experience to individuals harmed by others’ negligent actions.

Randy Jones

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Randy Jones Personal Injury Attorney

Randy brings extensive experience across administrative law, regulatory compliance, healthcare law, litigation, and alternative dispute resolution. He earned his Juris Doctorate from Marquette University Law School, where he received the Thomas More and William T. Gaus scholarships, won 1st Place in the Intramural Negotiation Competition, and served in multiple leadership roles, including Vice President of both the ADR Society and the Health Law Society.

Aaron Stroede

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Aaron Stroede Personal Injury Attorney

Attorney Aaron Stroede represents injured individuals throughout Wisconsin. He brings experience in civil defense litigation, including insurance defense and medical malpractice, and applies that insight to thoughtful case preparation and client-focused advocacy.

Athenamarie Demeros

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Athenamarie Demeros Personal Injury Attorney

Athenamarie is a personal injury attorney dedicated to helping injured individuals and families pursue justice after serious accidents, negligence, and wrongful death. Born and raised in the northwest suburbs of Illinois, she earned her bachelor’s degree in philosophy from Eastern Illinois University and her Juris Doctor from Northern Illinois University College of Law.

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Why We Promise

Because justice isn't given it's earned.

When you’ve been wronged, you deserve more than just a lawyer. You deserve an advocate who treats your fight like it’s personal.

01

You Deserve an Advocate, Not Just an Attorney.

Someone who will fight like it’s personal — because to us, it is. We stand beside you from the first call to the final check.

02

Justice Isn't Given. It's Earned — and We Take It.

Someone who will fight like it’s personal — because to us, it is. We stand beside you from the first call to the final check.

03

You Only Get One Chance at Your Case.

We won’t let you settle for less. Every detail is prepared with the seriousness your one shot at recovery demands.

Why Choose Pemberton?

The answer is simple.

We measure success by results, not convenience — and the proof is on the record.

90+

Years of combined
experience

$33M+

Recovered for
our clients

500×

The original insurance
offer, won

$0

Up front — you pay only if
we win

90+ Years of Combined Experience

We’ve spent years standing up to insurers, learning every tactic they use to delay, deny, or underpay. Because we know their strategies, we’re prepared to counter them — and win.

Trial-Ready From Day One

Many firms settle quickly. Not us. We prepare every case as if it’s going to trial — and insurance companies treat the lawyers who are willing to fight in the courtroom very differently.

Proven Results & Relentless Advocacy

We’ve recovered millions by refusing to settle for less than our clients deserve. When you hire us, you’re hiring a team that measures success by results, not convenience.

Compassion Backed by Strength

We treat every client with honesty, respect, and care. But when it comes to standing up to the insurance companies, we are fierce advocates who fight like it’s personal.

Real recoveries for real clients.

Recent Wins

The Bottom Line

It means results, respect, and relentless advocacy. It means you'll never fight alone.

This is more than business. This is our word. This is The Pemberton Promise.

Pemberton Promise
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Free Case Evaluation

Hurt in an accident? Our personal injury attorneys offer free case evaluations. Fill out the form or call us at   (608) 448-6242  to get started.

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