Client sustained life-threatening injuries after being hit by a driver who passed away at the scene. We obtained close to the policy limits with an additional claimant pre-suit and negotiated medical liens down over $250,000.
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Understanding product liability law in Wisconsin is not easy. It requires knowledge of state and federal standards. That includes manufacturing, design, and product standards. In other words, defective product cases get tricky. These cases fall under the broader scope of Wisconsin personal injury law firm, which means the same principles of negligence and accountability apply.
However, our team of Wisconsin Product Liability Lawyers takes on each and every legal complexity. Meanwhile, our clients are at peace of mind knowing we are protecting their rights and pursuing the compensation they deserve.
Product liability refers to a manufacturer or seller being held liable for placing a defective product into the hands of a consumer. In Wisconsin, parties can pursue product liability claims under three primary theories: negligence, strict liability, and breach of warranty.
Each theory necessitates proving that:

At Pemberton, we pride ourselves on delivering exceptional legal representation with a client-first approach. Our Wisconsin personal injury lawyers navigate complex state and federal regulations. We make sure every case receives the care it needs.
Nothing is more frustrating than having to deal with liability while also recovering from an injury or illness. We also pride ourselves on being relentless advocates, and we commit to holding parties accountable for harmful products. That way, you can focus on your recovery journey.
Wisconsin follows a strict liability rule in product liability cases. This means a manufacturer can be held responsible if a product is defective. It does not matter how careful they were during production.
To establish strict liability, a claimant must demonstrate:
In Wisconsin, there is a specific time limit for bringing product liability claims. A defendant is not responsible if the product that caused harm was made 15 years or more before the claim. This is true unless the manufacturer said the product would last longer. This statute of repose underscores the importance of timely legal action to preserve your rights.
Manufacturers and sellers may employ several defenses in product liability claims, including:
However, experienced injury lawyers have the resources and wherewithal to navigate these defensive claims.
Looking for a product defect lawyer? Our dedicated team possesses extensive experience navigating the complexities of both Wisconsin and federal product liability laws. We are committed to providing personalized legal strategies tailored to your unique circumstances, ensuring that you receive the compensation you deserve.
If you or a loved one has been injured by a defective product, don’t navigate the legal complexities alone. Contact our Wisconsin Product Liability Lawyers for a free case evaluation and let us advocate for your rights.
Insurance companies profit when you lose. Every claim they deny, every settlement they lowball, every injured person they convince to accept less—that’s money in their pocket. And they’re very good at what they do.
At Pemberton Personal Injury Law Firm, we’ve made it our mission to take on the insurance companies that put profits over people. We know every underhanded tactic they’ll use to cheat you out of fair compensation, and we’re prepared to fight fire with fire. When insurance adjusters see us coming, they know they’re in for a real battle. You didn’t ask to be injured.
You didn’t ask to fight a billion-dollar corporation. But now that you’re here, you deserve lawyers who will go to war for you. We don’t settle for less than full compensation, we don’t back down from tough fights, and we don’t let insurance companies bully our clients. PERIOD.


















Life following a serious injury can bring intense emotions and pain. Accident victims often hope to get their lives back on track, only to be held back by the demands involved with personal injury claims. This is especially the case for individuals who become hospitalized. Wherever you are in the process, we’d be glad to help.
Our injury lawyers in Wisconsin step up to represent you. At Pemberton, we provide this advocacy at every step in the injury claims process so you can be on your way to feeling like yourself again.
Contact our Wisconsin personal injury attorneys at (608) 448-6242 to speak with one of our experienced attorneys. We will create a plan together to help you protect your rights and get you back to your life.
$33M+ Won For Our Clients
Client sustained life-threatening injuries after being hit by a driver who passed away at the scene. We obtained close to the policy limits with an additional claimant pre-suit and negotiated medical liens down over $250,000.
In this car accident case, the client suffered catastrophic injuries in a head-on collision when the at-fault driver crossed the center line. Her injuries included multiple broken bones in the chest, ribs, wrist, and ankle, internal injuries requiring intestinal surgery, and a damaged artery in the spine. With medical expenses exceeding $4,000, we secured the at-fault driver’s full insurance coverage and pursued an additional $1,000,000 from the client’s own insurance policy. We also negotiated a reduction of more than $468,000 in outstanding medical costs to ensure the client received maximum financial recovery for her life-altering injuries and permanent impact on her ability to work.
The client’s loved one suffered a fatal injury in an auto collision that resulted in over $382,000 in medical bills. Acting as the family’s second attorney, we navigated difficult policy-limit issues and secured a $1,000,000 settlement. While the case had greater overall value and the family would have liked a higher recovery, they chose to settle to avoid prolonged litigation and move forward.
“Focus on healing and we will take care of everything on the legal side”
“If you ever need an attorney, he would be the first one I recommend”
“Focus on healing and we will take care of everything on the legal side”
“If you ever need an attorney, he would be the first one I recommend”