Client sustained life-threatening injuries after being hit by a driver who passed away at the scene. We obtained close to the policy limits with an additional claimant pre-suit and negotiated medical liens down over $250,000.
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Rideshare services are tremendously convenient when you need to get to the airport, want to avoid searching for parking at crowded venues, or want to enjoy alcoholic libations responsibly. When you use Uber or Lyft, they should give you peace of mind.
However, when an Uber or Lyft accident occurs, you may be left with painful injuries and find yourself struggling to get a satisfactory settlement. Whether you were a passenger, a rideshare driver, or another driver involved in the collision, these cases come with unique insurance complexities that go beyond a standard Wisconsin car accident claim. Getting the compensation you deserve requires an attorney who understands how rideshare liability actually works.
If you were seriously hurt in a rideshare accident, you may be facing medical bills, lost income, and confusing insurance questions. Pemberton Personal Injury Law Firm provides legal help for Uber and Lyft accident victims across Wisconsin, and we work to protect your rights at every step.
Our rideshare accident attorneys can review what happened and explain your options. Contact us today to schedule a free initial consultation with our team.
What caused your rideshare accident? Like other drivers, rideshare drivers can be distracted while driving. They may be checking the app for the next ride request, following GPS directions in an area they do not know well, or driving long hours. Any of these can contribute to a crash.
Rideshare companies have their own policies, and recovering compensation after a rideshare accident can be more complicated than after a typical crash. More people are using rideshare services every year, so these accidents may continue to happen. Contact an Uber accident attorney from our team to learn how we can help.
Wisconsin law outlines what is required for transportation network companies (TNCs), such as Uber and Lyft. Which insurance applies depends on what the driver was doing at the time of the crash. In general, coverage works like this:
The exact coverage that applies can depend on each policy and the facts of your crash, so it helps to have someone review the details.
Rideshare drivers are independent contractors, so insurance companies may dispute coverage. Injured people can be left with medical bills while the companies decide who should pay. An Uber accident attorney can help look at every policy that may apply, including the driver’s policy, the rideshare company’s policy, and your own coverage.
When more than one party is involved, each side may point the finger at someone else. Depending on the facts, responsible parties may include:
Investigating the crash and gathering evidence can help show who may be responsible. That allows a claim to be pursued against every party that may be liable.
If a rideshare driver picks you up and gets into an accident, Uber or Lyft may make the matter more complicated. As a rideshare passenger, you should know the right steps to take after your accident.
The rideshare driver will most likely call the police after an Uber accident. If they do not, you may need to step in, especially if you are hurt. When police arrive, ask for a copy of the official report. You should also report the crash through the Uber or Lyft app.
After an accident in a rideshare vehicle, you may have serious injuries. Some injuries are not visible right away, so it is best to seek medical care as soon as you can. You will need your medical records for your claim.
Take photos of the rideshare vehicle, any other vehicles involved, and your injuries. Get contact information from any witnesses who saw what happened. If a rideshare driver crashed into you while you were driving, be as thorough as you can, because strong evidence can help your case.
Dealing with an insurance company after an accident is hard enough. A rideshare crash adds more layers. The available insurance may be limited, so other sources of compensation may need to be explored. An attorney can help investigate whether the app was active, whether the vehicle was properly maintained, and whether traffic camera footage exists.
Contact our team to schedule a free consultation with a rideshare accident attorney.
You do not have to be a passenger to have a rideshare claim. People hit by a rideshare driver while walking, biking, or driving may also have options. Our team handles pedestrian accident and bicycle accident cases across Wisconsin. Which insurance applies often depends on whether the driver had the app on or was carrying a passenger.
Every case is different, but compensation in a rideshare accident claim may include:
An attorney can review your losses and explain what may be available based on the facts of your case.
Wisconsin follows a modified comparative negligence rule under Wis. Stat. § 895.045. In general, you may still recover compensation if your share of fault is not greater than the share of the person you are seeking recovery from. Any compensation is reduced by your percentage of fault. This can matter in crashes that involve a rideshare driver and another motorist.
Typically, a lawsuit must be filed within three years from the date of the accident, and this time period generally applies to rideshare accident claims under Wisconsin law. However, there are important exceptions and nuances that can affect the applicable deadline. Claims involving a government entity, for example, can have different notice requirements and shorter filing windows. Evidence can fade quickly, so it is wise to speak with an attorney as soon as possible.
At Pemberton Personal Injury, we offer a free case evaluation so we can review the details of your case and answer your questions. We look at the factors of your accident to see whether there is a valid legal path forward, including whether the rideshare app was active and which insurance policies may apply.
We work on a contingency fee basis, which means you pay nothing unless we recover a settlement or verdict for you. We use investigation and evidence to build your claim and negotiate with insurance companies and rideshare companies. Many cases settle, but we are prepared to take a case to trial when that is in a client’s best interest.
A rideshare crash can leave more than physical injuries. You may feel anxious about riding in a car, miss work, or be unable to enjoy activities you once did. Our team works to support you through the process and to pursue the compensation your case may support.
Most people call a rideshare because they want a safe ride to or from a destination. When a driver fails to use care, that sense of security can be broken. You should not have to deal with the insurance companies alone. Contact us today to schedule a free initial consultation and have your rideshare case reviewed.
Here are answers to common questions about Uber and Lyft accident claims in Wisconsin.
Responsibility depends on what caused the crash. Depending on the facts, the rideshare driver, another driver, the rideshare company, a vehicle manufacturer, or a government entity may be responsible. Which insurance applies often depends on what the rideshare driver was doing at the time, such as having the app off, waiting for a request, or carrying a passenger.
Rideshare company insurance may apply if you were hurt as a passenger, but it depends on the facts. Once a driver accepts a ride request and until the ride ends, coverage is generally at least $1 million for bodily injury, death, and property damage. The coverage that applies can depend on who caused the crash and the terms of each policy, so an attorney can review every policy that may apply.
It depends on the facts. Rideshare drivers are generally treated as independent contractors, so claims often begin with the driver and the insurance policies that apply during the ride. The rideshare company's insurance may also be involved. Whether a claim can be made directly against the company depends on the circumstances, so it helps to speak with an attorney early.
You may still have options. Rideshare coverage during a ride may include uninsured and underinsured motorist coverage, and your own auto policy may also help. An attorney can review every policy that may apply to your crash.
You may still be able to recover compensation. Under Wis. Stat. § 895.045, you may recover if your share of fault is not greater than the share of the person you are seeking recovery from. Your compensation is reduced by your percentage of fault. Insurance companies may try to place more blame on you, so it helps to document the scene and speak with an attorney.
Typically, a lawsuit must be filed within three years from the date of the accident, and this time period generally applies to rideshare accident claims under Wisconsin law (Wis. Stat. § 893.54). However, there are important exceptions and nuances that can affect the applicable deadline. Claims involving a government entity can have different notice requirements and shorter filing windows. Talking with an attorney early can help you avoid missing a deadline.
With four offices across the state, we're never far from where you need us.
Insurance companies have extensive resources and experience protecting their profits. They may deny valid claims, undervalue injuries, or pressure people into accepting less than they deserve. They know how to protect their interests.
At Pemberton Personal Injury Law Firm, we understand the strategies insurance companies use to minimize claims, and we are prepared to challenge them. We carefully investigate each case, calculate the complete impact of our client’s injuries, and pursue the compensation available under the law.
When insurance adjusters see Pemberton involved, they know they are facing a legal team that will come prepared, stand firm, and fight for its clients.
You didn’t ask to be injured or forced into a dispute with a powerful insurance company. You deserve a legal team that will listen to you, explain your options, and stand beside you throughout the process.
We do not back down when an insurance company refuses to treat our clients fairly. Every client receives determined advocacy, compassionate support, and the preparation their case deserves.
Every case is different, and past results do not guarantee a similar outcome.

















Life following a serious injury can bring intense emotions and pain. Accident victims often hope to get their lives back on track, only to be held back by the demands involved with personal injury claims. This is especially the case for individuals who become hospitalized. Wherever you are in the process, we’d be glad to help.
Our injury lawyers in Wisconsin step up to represent you. At Pemberton, we provide this advocacy at every step in the injury claims process so you can be on your way to feeling like yourself again.
Contact our Wisconsin personal injury attorneys at (608) 448-6242 to speak with one of our experienced attorneys. We will create a plan together to help you protect your rights and get you back to your life.
$40M+ Won For Our Clients
Client sustained life-threatening injuries after being hit by a driver who passed away at the scene. We obtained close to the policy limits with an additional claimant pre-suit and negotiated medical liens down over $250,000.
The client sustained catastrophic injuries in a car accident — dislocated ribs and multiple vertebrae (including C3–C4, L4–L5, S1), a C2–3 cord lesion with right leg pain/weakness, concussion with loss of consciousness, abrasions, and ongoing neck, shoulder, back, knee and hip problems, as well as anxiety, depression and PTSD. With medical bills totaling $203,240.17, we secured a $595,000 settlement to compensate the client for extensive physical and psychological harms and to maximize their recovery.
The client was struck by an uninsured driver and was severely injured. He was hospitalized for months and had to undergo surgery. The driver was charged criminally, and we quickly obtained the $500,000 available from the insurer, plus $20,000 in medical payments to settle the client’s case.
In this car accident case, the client suffered catastrophic injuries in a head-on collision when the at-fault driver crossed the center line. Her injuries included multiple broken bones in the chest, ribs, wrist, and ankle, internal injuries requiring intestinal surgery, and a damaged artery in the spine. With medical expenses exceeding $4,000, we secured the at-fault driver’s full insurance coverage and pursued an additional $1,000,000 from the client’s own insurance policy. We also negotiated a reduction of more than $468,000 in outstanding medical costs to ensure the client received maximum financial recovery for her life-altering injuries and permanent impact on her ability to work.
The client’s loved one suffered a fatal injury in an auto collision that resulted in over $382,000 in medical bills. Acting as the family’s second attorney, we navigated difficult policy-limit issues and secured a $1,000,000 settlement. While the case had greater overall value and the family would have liked a higher recovery, they chose to settle to avoid prolonged litigation and move forward.
“Focus on healing and we will take care of everything on the legal side”
“If you ever need an attorney, he would be the first one I recommend”
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