Client sustained life-threatening injuries after being hit by a driver who passed away at the scene. We obtained close to the policy limits with an additional claimant pre-suit and negotiated medical liens down over $250,000.
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A bicycle ride through Waunakee should be something you look forward to, not something that changes your life. But cyclists are some of the most vulnerable people on the road. Even at low speeds, a collision with a car can cause life-altering harm. According to the NHTSA’s 2023 bicycle crash data, nearly 50,000 cyclists were injured in traffic crashes that year alone.
When a careless driver fails to share the road safely, the results can be devastating. Cyclists do not have a steel frame around them, so injuries from a crash can be serious and long-lasting.
Pemberton Personal Injury Law Firm helps injured cyclists in Waunakee and across Wisconsin seek the compensation they deserve. Our team understands Wisconsin bicycle accident law and how insurance companies approach these cases. We work on a contingency fee basis, which means you pay nothing unless we win your case.
Fault in a bicycle accident is not always limited to one person or company. Depending on how the crash happened, multiple parties may share responsibility. Identifying every responsible party is one of the most important steps in building a strong bicycle accident claim.
The most common responsible party is the driver who caused the crash. A driver who ran a red light, failed to yield, opened a car door without checking, or drove while distracted may be responsible for your injuries. Wisconsin’s three-foot passing law under Wis. Stat. § 346.075 requires drivers to maintain at least three feet of clearance when passing a cyclist. A driver who violates this rule and causes a crash may be held responsible for the harm that follows.
Sometimes a road defect contributes to a crash. Potholes, missing signage, dangerous intersections, and poorly designed bike lanes can all create hazardous conditions for cyclists. When a government body is responsible for maintaining a road and fails to do so, it may share responsibility for the injuries that result. Claims against government entities often have special notice rules and shorter deadlines, so it is important to act quickly.
If a crash happens near a driveway, parking lot, or private property where a hazard played a role, a property owner or business may share responsibility. Wisconsin law generally requires property owners and businesses to use reasonable care to keep their property safe.
In some cases, a defective bicycle part or vehicle part may contribute to a crash. If a product failed and caused or worsened the crash, the manufacturer may be responsible. Our team looks at every factor involved so nothing is overlooked.
Understanding Wisconsin bicycle laws can matter in your case. Insurance companies may try to argue that a cyclist helped cause the crash by breaking a traffic law. Knowing your rights and responsibilities can help protect your claim.
These are some Wisconsin bicycle laws that may come into play:
These laws help protect cyclists. When a driver breaks them, that violation can be important evidence in your case. Even if an insurance company claims you were partly at fault, Wisconsin’s modified comparative negligence rule may still allow you to recover compensation as long as your share of fault was not greater than 50 percent (Wisconsin bars recovery only when a person’s fault is 51 percent or more).
When a driver’s negligence causes a bicycle accident, Wisconsin law may allow you to seek compensation for the harm you have suffered. The amount depends on the facts of your case, but common damages may include:
Our team works with you from the beginning to help you understand what your bicycle accident claim may be worth.
Not every law firm has the background to take on complex bicycle accident claims. At Pemberton Personal Injury, we bring a strong advantage to every case we handle. Our attorneys have experience on the insurance defense side, so we understand how insurance companies think and what strategies they use to limit payouts.
Our firm also handles a wide range of personal injury cases, so we understand how bicycle accidents can lead to serious and long-term harm. We hold ourselves to the Pemberton Promise, our commitment to honest, client-first representation in every case we take. Our attorneys have earned Super Lawyers recognition, and our history of strong results shows we are prepared to fight when a case needs to go to trial.
After a bicycle accident, the road ahead can feel uncertain. Medical appointments, insurance calls, and time away from work can pile up quickly. That is a lot to manage while you are focused on healing.
Pemberton Personal Injury Law Firm is here to carry the legal burden so you can focus on healing. Our team knows how to stand up to insurance companies and fight for fair results. We have helped injured people across Wisconsin, and we are ready to help you, too. To get started with a free case evaluation, reach out to our team today.
Insurance companies profit when you lose. Every claim they deny, every settlement they lowball, every injured person they convince to accept less—that’s money in their pocket. And they’re very good at what they do.
At Pemberton Personal Injury Law Firm, we’ve made it our mission to take on the insurance companies that put profits over people. We know every underhanded tactic they’ll use to cheat you out of fair compensation, and we’re prepared to fight fire with fire. When insurance adjusters see us coming, they know they’re in for a real battle. You didn’t ask to be injured.
You didn’t ask to fight a billion-dollar corporation. But now that you’re here, you deserve lawyers who will go to war for you. We don’t settle for less than full compensation, we don’t back down from tough fights, and we don’t let insurance companies bully our clients. PERIOD.

















Life following a serious injury can bring intense emotions and pain. Accident victims often hope to get their lives back on track, only to be held back by the demands involved with personal injury claims. This is especially the case for individuals who become hospitalized. Wherever you are in the process, we’d be glad to help.
Our injury lawyers in Wisconsin step up to represent you. At Pemberton, we provide this advocacy at every step in the injury claims process so you can be on your way to feeling like yourself again.
Contact our Wisconsin personal injury attorneys at (608) 448-6242 to speak with one of our experienced attorneys. We will create a plan together to help you protect your rights and get you back to your life.
$40M+ Won For Our Clients
Client sustained life-threatening injuries after being hit by a driver who passed away at the scene. We obtained close to the policy limits with an additional claimant pre-suit and negotiated medical liens down over $250,000.
In this car accident case, the client suffered catastrophic injuries in a head-on collision when the at-fault driver crossed the center line. Her injuries included multiple broken bones in the chest, ribs, wrist, and ankle, internal injuries requiring intestinal surgery, and a damaged artery in the spine. With medical expenses exceeding $4,000, we secured the at-fault driver’s full insurance coverage and pursued an additional $1,000,000 from the client’s own insurance policy. We also negotiated a reduction of more than $468,000 in outstanding medical costs to ensure the client received maximum financial recovery for her life-altering injuries and permanent impact on her ability to work.
The client’s loved one suffered a fatal injury in an auto collision that resulted in over $382,000 in medical bills. Acting as the family’s second attorney, we navigated difficult policy-limit issues and secured a $1,000,000 settlement. While the case had greater overall value and the family would have liked a higher recovery, they chose to settle to avoid prolonged litigation and move forward.
“Focus on healing and we will take care of everything on the legal side”
“If you ever need an attorney, he would be the first one I recommend”
“Focus on healing and we will take care of everything on the legal side”
“If you ever need an attorney, he would be the first one I recommend”
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