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Will Pemberton
Founder & Owner
- We Offer our Legal Services Statewide
The Pemberton Promise
➔ At Pemberton Personal Injury Law, we know that when you’ve been injured, the fight ahead can feel overwhelming. Insurance companies have entire teams of adjusters, lawyers, and strategies designed to minimize your claim — but we know their playbook, and we don’t back down.
➔ That’s why we built our firm on The Pemberton Promise.
It isn’t just a tagline — it’s our pledge to every client who puts their trust in us. It’s the standard we hold ourselves to, in every case, every day.
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Recent Wins
Why Choose Pemberton? The Answer is Simple
Decades of Experience Fighting Insurance Companies
We’ve spent years standing up to insurers, learning every tactic they use to delay, deny, or underpay claims. Because we know their strategies, we’re prepared to counter them — and win.
Trial-Ready From Day One
Many firms settle quickly. Not us. We prepare every case as if it’s going to trial, because insurance companies know which lawyers are willing to fight in the courtroom — and they treat those cases differently.
Proven Results & Relentless Advocacy
We’ve recovered millions for our clients by refusing to settle for less than they deserve. When you hire us, you’re hiring a team that measures success by results, not convenience.
Compassion Backed by Strength
We treat every client with honesty, respect, and care. But when it comes to standing up to the insurance companies, we are fierce advocates who fight like it’s personal.
Client Testimonials
They have been very caring and compassionate about how I’m feeling after my car accident. I feel like I have nothing to worry about with them in charge. An extra shout out to Janice who has reached out to make sure all my questions are answered and I know what to expect. Thanks again for all your help. Jan S.
Madison Miles
Excellent caring staff! Communication has been fantastic! I am pleased with Pemberton so far, would definitely recommend.
Jason Kluever
They are amazing, they’ve been working on my case diligently and communicating every step of the way even when there’s no updates.
Landon Weaver
If I ever need them again, they would be the first one I would call, they kept me updated threw the whole case. I would refer them first.
Marisol Ares
Our Services
What types of cases does a personal injury attorney cover?
Car Accident
Wrongful Death
Nursing Home Abuse
Dog Bites
Truck Accidents
Motorcycle Accidents
Pedestrian Accidents
Slip and Fall
Rideshare Accidents
Catastrophic Injuries
Our Promise to You
- We promise we don’t get paid unless you do.
- We promise to fight for the maximum recovery you deserve — not just what’s easy or fast.
- We promise to prepare every case as if it’s going to trial, because insurance companies know we’re ready.
- We promise to treat you with respect, compassion, and honesty.
- We promise to stand up to the insurance companies and never back down.
- We promise to carry the burden of your case so you can focus on healing.
Get to Know Team Pemberton
Will Pemberton
Founder & Owner
Rhyan Lindley
Personal Injury Attorney
Zack Guerin
Personal Injury Attorney
Jonathan Esp
Personal Injury Attorney
Chris Duren
Litigation Attorney
Why We Promise
Because when you’ve been wronged, you deserve more than just a lawyer — you deserve an advocate who will fight like it’s personal.
Because justice isn’t given — it’s earned, and we take it.
Because you only get one chance at your case, and we won’t let you settle for less.
The Bottom Line
The Pemberton Promise means we don’t get paid unless you do.
It means results, respect, and relentless advocacy.
It means you’ll never fight alone.
This is more than business. This is our word.
This is The Pemberton Promise.
Pemberton Promise
- Baraboo Office
- Madison Office
- Eau Claire Office
Our Locations
315 Broadway St
Suite 100
Baraboo, WI 53913
5609 Medical Cir
Suite 4
Madison, WI 53719
221 W Madison St
Suite 104
Eau Claire, WI 54703