The Fourth of July is one of the most dangerous holidays on Wisconsin roads, with alcohol-related crashes responsible for over 38% of traffic deaths during the weekend. This sobering statistic is a reminder to celebrate responsibly.
To help reduce drunk driving and encourage safer celebrations this Independence Day, Pemberton Personal Injury Law Firm is providing free Lyft rides — worth up to $20 — for eligible Wisconsin residents on July 4th.
If you’re planning on drinking, don’t plan on driving. Let Pemberton Personal Injury Law Firm get you home safely for free with a sober ride through Lyft. This offer is only available to Wisconsin residents from 9 AM on July 4 to 9 AM on July 5, 2026.
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This offer is available to Wisconsin residents 21 or older with an active Lyft account.
The ride must start or end in an eligible city and be taken between 9 AM on July 4 and 9 AM on July 5. One ride per Lyft account only. Once the cap of 300 rides is reached, the offer ends.
Be 21 years of age or older
Use the Lyft app to request your ride
Ride between
9 AM on July 4 and 9 AM on July 5
When someone gets behind the wheel after drinking, they put innocent lives at risk. With revelers celebrating America’s independence, this holiday is one of the most dangerous nights to be on the road. Impaired driving spikes over the Fourth of July, with fatal crashes 25% higher than average — yet many still take the risk instead of choosing a safe ride home.
To help prevent one of the most common causes of fatal crashes, Pemberton Personal Injury Law Firm is offering free sober rides across Wisconsin. The goal is to keep the roads safe and help everyone get home alive.
“Helping people avoid a DUI is just as important as representing victims after a crash. The heartbreak and devastation drunk driving accidents cause are entirely preventable. If one ride saves a life, this effort will be worth every penny, and we’re happy to do our part to prevent these tragedies.”
– William Pemberton, Owner and Founding Attorney.
Pemberton Personal Injury Law Firm encourages responsible celebrations this holiday —
because as personal injury lawyers, we know the safest ride is always the right one.
*To use the free Lyft ride provided by Pemberton, you must be 21+ with an active Lyft account. The offer covers one ride up to $20. Riders are responsible for paying any fare exceeding $20 and for any tips. This is a public safety initiative — not affiliated with or managed by Lyft. Pemberton will never ask for your credit card, password, or personal information. Only use the official links on this page.
This offer is available to Wisconsin residents who are 21 years or older with an active Lyft account. The ride must start or end in an eligible city during the promo window.
The goal is to reduce DUI-related crashes – something our car accident lawyers see far too often – by helping people get home safely after drinking.
Applying your Lyft promo code takes just a few quick taps:
How to Apply to a Ride
Once the code is added, the system automatically applies it to your upcoming eligible rides.
Important Tips
The ride must be taken between 9:00 AM on July 4 and 9:00 AM on July 5, 2026. Outside of this window, the voucher will not work.
Your ride must start or end in one of the eligible cities, including Madison, Milwaukee, Green Bay, Eau Claire, La Crosse, Appleton, Waukesha, Baraboo, or Sun Prairie.
Yes. The program is limited to the first 300 rides. Once the cap is reached, the voucher will no longer be available.
The voucher covers up to $20 for a single one-way Lyft ride. Any amount over $20 and all tips must be paid by the rider.
Yes. You must have the Lyft app installed and be logged into your account to redeem the voucher and request a ride.
No. Each Lyft user can only redeem the voucher once. It is non-transferable and cannot be reused.
Please contact Lyft customer support for assistance with app issues or ride concerns. Pemberton Law does not manage Lyft’s technical platform.
