It isn’t just a tagline — it’s our pledge to every client who puts their trust in us. It’s the standard we hold ourselves to, in every case, every day.
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We’ve spent years standing up to insurers, learning every tactic they use to delay, deny, or underpay claims. Because we know their strategies, we’re prepared to counter them — and win.
Many firms settle quickly. Not us. We prepare every case as if it’s going to trial, because insurance companies know which lawyers are willing to fight in the courtroom — and they treat those cases differently.
We treat every client with honesty, respect, and care. But when it comes to standing up to the insurance companies, we are fierce advocates who fight like it’s personal.
Attorney William M. Pemberton founded the firm Pemberton Personal Injury Law Firm. He represents clients throughout the State of Wisconsin who have suffered injuries and losses because of the negligence of others. That includes cases like car accident injuries, wrongful death, and many more.
Attorney Rhyan J. Lindley represents clients throughout the State of Wisconsin who have suffered injuries and losses because of the negligence of others.
Attorney Zachary Guerin represents clients throughout the State of Wisconsin who have suffered injuries and losses because of the negligence of others.
Attorney Chris Duren fights for personal injury clients throughout the State of Wisconsin, bringing 27 years of litigation experience to individuals harmed by others’ negligent actions.
Randy brings extensive experience across administrative law, regulatory compliance, healthcare law, litigation, and alternative dispute resolution. He earned his Juris Doctorate from Marquette University Law School, where he received the Thomas More and William T. Gaus scholarships, won 1st Place in the Intramural Negotiation Competition, and served in multiple leadership roles, including Vice President of both the ADR Society and the Health Law Society.
Attorney Aaron Stroede represents injured individuals throughout Wisconsin. He brings experience in civil defense litigation, including insurance defense and medical malpractice, and applies that insight to thoughtful case preparation and client-focused advocacy.
Because when you’ve been wronged, you deserve more than just a lawyer — you deserve an advocate who will fight like it’s personal.
Because justice isn’t given — it’s earned, and we take it.
Because you only get one chance at your case, and we won’t let you settle for less.
The Pemberton Promise means we don’t get paid unless you do.
It means results, respect, and relentless advocacy.
It means you’ll never fight alone.
This is more than business. This is our word.
This is The Pemberton Promise.
