Client sustained life-threatening injuries after being hit by a driver who passed away at the scene. We obtained close to the policy limits with an additional claimant pre-suit and negotiated medical liens down over $250,000.
Get The Justice You Deserve
Legally Reviewed By:
"*" indicates required fields
Cycling is one of the best ways to get around Sun Prairie, but sharing the road with vehicles puts riders at real risk. When a crash happens, the injuries can be serious, from broken bones and road rash to traumatic brain injuries and spinal damage.
If you were hurt in a bicycle accident, you should not have to deal with the aftermath alone. Pemberton Personal Injury Law Firm brings decades of combined experience to every case and is ready to help you pursue the compensation you deserve under Wisconsin law.
Figuring out who is responsible for a crash is one of the first and most important steps in building your claim. More than one party may share fault, and identifying all of them can directly affect how much compensation is available to you.
Drivers are responsible for a large share of bicycle accidents. Distracted driving, speeding, failure to yield, and running red lights are among the most common causes. Wisconsin law holds drivers to a duty of reasonable care, and when a driver breaks that duty and injures a cyclist, they and their insurance company can be held accountable.
In some cases, a city or government agency may be liable if a poorly designed road or dangerous intersection contributed to the crash. Our team at Pemberton Personal Injury Law Firm – Sun Prairie personal injury lawyers investigates these types of claims to identify all potentially responsible parties. A bicycle manufacturer could also be responsible if a defective part failed while you were riding.
In crashes involving rideshare or commercial vehicles, the company that employs the driver may share liability. Our team at Pemberton Personal Injury Law Firm investigates every angle to make sure all responsible parties are found.
To build a strong claim, you need to show that another party owed you a duty of care, that they failed to meet it, and that their failure caused your injuries. Solid evidence makes all the difference. Some of the most useful types of evidence include:
Getting a lawyer involved early gives you the best chance of preserving this evidence before it disappears.
A serious bicycle crash affects more than just your physical health, and the financial toll can add up fast. Wisconsin law allows injured cyclists to seek compensation for the full range of losses they have suffered, both economic and non-economic. The types of compensation you may be able to pursue include:
Insurance companies often try to minimize these damages, which is one of the strongest reasons to have an attorney in your corner. The risks cyclists face are often similar to those in motorcycle crashes, especially when vehicles fail to share the road safely. Learn more about related claims handled by our Sun Prairie motorcycle accident lawyers.
We work on a contingency fee basis, which means you pay nothing unless we recover compensation on your behalf. We have a track record of achieving a landmark jury verdict in a high-stakes personal injury case, and we are not afraid to take on insurance companies that try to minimize or deny valid claims.
The Pemberton Promise reflects the standard we hold ourselves to in every case: dedicated advocacy, honest communication, and a relentless pursuit of results. Whether your crash involved a distracted driver, a dangerous road, or a defective bicycle part, we have the tools and knowledge to build a compelling claim.
Typically, a lawsuit must be filed within three years from the date of the accident, and this time period generally applies to bicycle accident claims under Wisconsin law. However, there are important exceptions and nuances that can affect the applicable deadline, which is why speaking with an attorney as soon as possible matters.
A bicycle accident can upend your life in an instant, and the road forward does not have to feel overwhelming. If you were hurt through someone else’s negligence, you have rights, and our team is here to help you protect them.
Contact Pemberton Personal Injury Law Firm today to request a free case evaluation and take the first step toward getting the compensation you need to move forward.
Insurance companies profit when you lose. Every claim they deny, every settlement they lowball, every injured person they convince to accept less—that’s money in their pocket. And they’re very good at what they do.
At Pemberton Personal Injury Law Firm, we’ve made it our mission to take on the insurance companies that put profits over people. We know every underhanded tactic they’ll use to cheat you out of fair compensation, and we’re prepared to fight fire with fire. When insurance adjusters see us coming, they know they’re in for a real battle. You didn’t ask to be injured.
You didn’t ask to fight a billion-dollar corporation. But now that you’re here, you deserve lawyers who will go to war for you. We don’t settle for less than full compensation, we don’t back down from tough fights, and we don’t let insurance companies bully our clients. PERIOD.

















Life following a serious injury can bring intense emotions and pain. Accident victims often hope to get their lives back on track, only to be held back by the demands involved with personal injury claims. This is especially the case for individuals who become hospitalized. Wherever you are in the process, we’d be glad to help.
Our injury lawyers in Wisconsin step up to represent you. At Pemberton, we provide this advocacy at every step in the injury claims process so you can be on your way to feeling like yourself again.
Contact our Wisconsin personal injury attorneys at (608) 448-6242 to speak with one of our experienced attorneys. We will create a plan together to help you protect your rights and get you back to your life.
$40M+ Won For Our Clients
Client sustained life-threatening injuries after being hit by a driver who passed away at the scene. We obtained close to the policy limits with an additional claimant pre-suit and negotiated medical liens down over $250,000.
In this car accident case, the client suffered catastrophic injuries in a head-on collision when the at-fault driver crossed the center line. Her injuries included multiple broken bones in the chest, ribs, wrist, and ankle, internal injuries requiring intestinal surgery, and a damaged artery in the spine. With medical expenses exceeding $4,000, we secured the at-fault driver’s full insurance coverage and pursued an additional $1,000,000 from the client’s own insurance policy. We also negotiated a reduction of more than $468,000 in outstanding medical costs to ensure the client received maximum financial recovery for her life-altering injuries and permanent impact on her ability to work.
The client’s loved one suffered a fatal injury in an auto collision that resulted in over $382,000 in medical bills. Acting as the family’s second attorney, we navigated difficult policy-limit issues and secured a $1,000,000 settlement. While the case had greater overall value and the family would have liked a higher recovery, they chose to settle to avoid prolonged litigation and move forward.
“Focus on healing and we will take care of everything on the legal side”
“If you ever need an attorney, he would be the first one I recommend”
“Focus on healing and we will take care of everything on the legal side”
“If you ever need an attorney, he would be the first one I recommend”