Client sustained life-threatening injuries after being hit by a driver who passed away at the scene. We obtained close to the policy limits with an additional claimant pre-suit and negotiated medical liens down over $250,000.
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Have you recently been in a bicycle accident? You’re not alone. Hundreds of cyclists suffer injuries annually in Wisconsin. When a collision involves an automobile, the injuries are often severe and costly. Medical expenses, lost wages from time off work, and bicycle repairs are just a few of the financial challenges injured cyclists encounter after an accident.
If you or a loved one has been severely injured in a bicycle accident, you may wonder what your options are for moving forward. An experienced and compassionate Madison personal injury attorney may be just what you need in order to navigate the aftermath of the accident.
Call our office at (608) 448-6242 to learn more about what services our Madison bicycle accident attorneys can provide to help bring you peace of mind and help you resolve the challenges stemming from your accident.
Our law firm has over 20 years of experience helping clients move forward and obtain the justice they deserve. We handle a variety of accidents in Madison and the surrounding areas, including car accidents, truck accidents, and bicycle crashes. More often than not, accidents involving motor vehicles will involve various factors, and determining who is responsible for the damages you suffer can be a complex task requiring an in-depth understanding of the law. In the wake of an accident, our lawyers are prepared to offer you the following:
At Pemberton Law, we understand the importance of bicycling both as a means of transportation and as a recreational activity in the state of Wisconsin. Bicyclists in our state are governed by a set of laws and regulations designed to promote safety and harmony on the road. These laws address a wide range of issues, from helmet usage and equipment requirements to rules regarding how and where bicycles may be operated on public roadways.
Wisconsin statutes (Section 346.78) make clear that bicyclists have the same rights and responsibilities as motor vehicle operators. This includes obeying traffic signals and signs, riding with the flow of traffic, and using proper signaling. Furthermore, bicycles are required to have a white front light and a red rear reflector if riding between sunset and sunrise.
In areas where no bike lanes are provided, cyclists must ride as far to the right side of the road as practicable, but they are also permitted to move into the main traffic lane under certain circumstances, such as when making left turns or if the road edge is in poor condition.
There are a few common factors that contribute to bicycle accidents in Madison. Unfortunately, cyclists lack the visibility and protection offered by larger vehicles, making it incumbent on drivers to stay alert and aware of their presence.
Wisconsin operates under a modified comparative negligence law, meaning that even if you were partially to blame for your accident, you can still collect compensation from the car driver who injured you. A skilled bicycle accident attorney will fight to make sure that the defendant does not assign you more than your fair share of blame and that your rights are protected.
Bicycle accidents can lead to a wide variety of injuries, ranging in severity from minor scrapes and bruises to life-altering trauma.
One of the most frequent injuries sustained by cyclists is abrasions or “road rash,” which occurs when a rider’s skin comes into contact with the pavement.
Broken bones, particularly in the arms, wrists, or collarbone, are also common, often resulting from an attempt to break a fall with an outstretched arm. Head injuries, including concussions or more severe traumatic brain injuries, are particularly concerning and may occur even in minor accidents if the cyclist is not wearing a helmet. Spinal injuries, such as herniated discs, can cause chronic pain and mobility issues, while injuries to the face and dental trauma might require extensive medical intervention.
The diverse range of possible injuries underscores the importance of seeking prompt medical attention and legal consultation if an accident occurs. Never run the risk of failing to seek treatment or legal remedies after an accident, as it could cost you much more in the long term than the medical expenses you face in the immediate aftermath.
There are several reasons to want compensation after a bicycle accident.
With severe injuries or death, there are additional reasons to want to fight for the deserved compensation. You may not be able to return to work in the same capacity as you did before the accident, and now have permanent disability or disfigurement. Due to the accident, there could be a loss of enjoyment in events that you used to partake in, such as sporting events or work functions. In the unfortunate event that a loved one lost their life in a bicycle accident, you may be able to pursue a wrongful death claim on their behalf.
No matter what losses you or your loved one faced due to a negligent driver, our team will work hard to pursue maximum compensation and justice in your personal injury claim.
It can be an overwhelming time for anyone with injuries due to an accident. It’s not something any of us plan for. If your injuries require hospitalization, you can benefit from a personal injury attorney beginning to work on your case while you focus on healing and getting back to what your life was like before the accident, if possible.
Experienced attorneys can take over the reins and investigate your case’s details. They can gather witness statements, negotiate with insurance companies on your behalf, and begin to gather necessary documentation if you need to fight for compensation; this can be things like medical records, bills, police records, cell phones, surveillance camera footage of the accident, and more.
With over 20 years of experience in helping victims in Wisconsin, we are confident that we can walk you through the necessary steps to take after an accident to set you up for success. If you need compensation, we can begin to work on that for you and represent you in court should you need that. Let’s work together to form a strategy that works for you, and then we can get to work on your case.
Contact our office today at (608) 448-6242 to answer your specific questions and get the process started.
Insurance companies profit when you lose. Every claim they deny, every settlement they lowball, every injured person they convince to accept less—that’s money in their pocket. And they’re very good at what they do.
At Pemberton Personal Injury Law Firm, we’ve made it our mission to take on the insurance companies that put profits over people. We know every underhanded tactic they’ll use to cheat you out of fair compensation, and we’re prepared to fight fire with fire. When insurance adjusters see us coming, they know they’re in for a real battle. You didn’t ask to be injured.
You didn’t ask to fight a billion-dollar corporation. But now that you’re here, you deserve lawyers who will go to war for you. We don’t settle for less than full compensation, we don’t back down from tough fights, and we don’t let insurance companies bully our clients. PERIOD.


















Life following a serious injury can bring intense emotions and pain. Accident victims often hope to get their lives back on track, only to be held back by the demands involved with personal injury claims. This is especially the case for individuals who become hospitalized. Wherever you are in the process, we’d be glad to help.
Our injury lawyers in Wisconsin step up to represent you. At Pemberton, we provide this advocacy at every step in the injury claims process so you can be on your way to feeling like yourself again.
Contact our Wisconsin personal injury attorneys at (608) 448-6242 to speak with one of our experienced attorneys. We will create a plan together to help you protect your rights and get you back to your life.
$33M+ Won For Our Clients
Client sustained life-threatening injuries after being hit by a driver who passed away at the scene. We obtained close to the policy limits with an additional claimant pre-suit and negotiated medical liens down over $250,000.
In this car accident case, the client suffered catastrophic injuries in a head-on collision when the at-fault driver crossed the center line. Her injuries included multiple broken bones in the chest, ribs, wrist, and ankle, internal injuries requiring intestinal surgery, and a damaged artery in the spine. With medical expenses exceeding $4,000, we secured the at-fault driver’s full insurance coverage and pursued an additional $1,000,000 from the client’s own insurance policy. We also negotiated a reduction of more than $468,000 in outstanding medical costs to ensure the client received maximum financial recovery for her life-altering injuries and permanent impact on her ability to work.
The client’s loved one suffered a fatal injury in an auto collision that resulted in over $382,000 in medical bills. Acting as the family’s second attorney, we navigated difficult policy-limit issues and secured a $1,000,000 settlement. While the case had greater overall value and the family would have liked a higher recovery, they chose to settle to avoid prolonged litigation and move forward.
“Focus on healing and we will take care of everything on the legal side”
“If you ever need an attorney, he would be the first one I recommend”
“Focus on healing and we will take care of everything on the legal side”
“If you ever need an attorney, he would be the first one I recommend”