Client sustained life-threatening injuries after being hit by a driver who passed away at the scene. We obtained close to the policy limits with an additional claimant pre-suit and negotiated medical liens down over $250,000.
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UTVs and ATVs are built for adventure, but they offer little protection when something goes wrong. A rollover, collision, or mechanical failure can leave riders with serious injuries and a lot of unanswered questions about what to do next. If you were hurt in a UTV or ATV crash in Madison, you have the right to pursue compensation.
Pemberton Personal Injury Law Firm has decades of combined experience helping injured Wisconsinites get the results they deserve. We handle UTV and ATV accident cases throughout Madison and know the terrain, trail systems, and circumstances that often lead to these crashes.
Off-road vehicles, like UTV’s and ATV’s, are built to handle rough ground, but that same design makes crashes especially dangerous. Most UTVs and ATVs have no airbags, limited structural protection, and in many cases, no enclosed cab. When something goes wrong, riders absorb most of the impact.
According to the U.S. Consumer Product Safety Commission’s 2024 Off-Highway Vehicle Report, an estimated 99,800 emergency department-treated injuries involving ATVs, ROVs, and UTVs occurred in the United States in 2023. Head and neck injuries make up a large number of those cases. Many victims require long-term care and significant financial support to recover.
Figuring out who is liable takes a careful look at what happened and why. More than one party can share responsibility for the same crash, similar to cases handled by our Madison car accident lawyers.
Potentially liable parties in a UTV or ATV accident include the following:
Each of these potential avenues is worth exploring fully. Our team investigates all of them so nothing is missed.
Wisconsin law allows injured victims to pursue a wide range of damages. The amount available depends on the facts of each case, but both economic and non-economic losses may be on the table.
Economic damages cover the direct financial losses tied to your accident. These are the measurable costs that add up during and after your recovery:
Our team reviews every financial loss carefully to make sure nothing is overlooked when calculating what you are owed.
Non-economic damages address the personal toll your injuries have taken on your life. These losses are harder to put a number on, but they are just as real:
In some cases involving catastrophic injuries, additional damages may also apply. Our attorneys look at every category of loss to make sure your claim reflects the full impact of what you have been through.
Building a strong claim means doing more than gathering a police report. We start working quickly to preserve evidence before it disappears.
Our attorneys investigate the accident scene, examine the vehicle, collect witness statements, and consult with experts on mechanical failure and negligent conduct. When injuries are severe, we work with medical and financial professionals who can speak to the full long-term cost of what you have been through.
We also handle all communication with insurance companies for you. Insurers in off-road vehicle cases often try to limit payouts by arguing that you assumed all risk by choosing to ride. We know these tactics and push back with documented evidence and skilled advocacy. Whether your case settles or goes to court, Pemberton Personal Injury Law Firm is ready to stand with you every step of the way.
Timing matters when it comes to filing a personal injury claim. If you wait too long, you may lose the right to pursue compensation entirely.
Typically, a lawsuit must be filed within 3 years from the date of the accident, and this time period generally applies to UTV and ATV injury claims under Wisconsin law. However, there are important exceptions and nuances that can affect the applicable deadline. Speaking with an attorney as soon as possible after your accident gives you the best chance of protecting your rights and building the strongest case.
A serious UTV or ATV accident can turn your life upside down. Bills pile up, recovery takes time, and the path forward is not always clear. You deserve legal support that is focused on your outcome from day one.
Pemberton Personal Injury Law Firm is built on The Pemberton Promise, a commitment to honest, client-centered representation in every case we take on. Contact us today to schedule a free case evaluation. We do not charge a fee unless we win your case.
Insurance companies profit when you lose. Every claim they deny, every settlement they lowball, every injured person they convince to accept less—that’s money in their pocket. And they’re very good at what they do.
At Pemberton Personal Injury Law Firm, we’ve made it our mission to take on the insurance companies that put profits over people. We know every underhanded tactic they’ll use to cheat you out of fair compensation, and we’re prepared to fight fire with fire. When insurance adjusters see us coming, they know they’re in for a real battle. You didn’t ask to be injured.
You didn’t ask to fight a billion-dollar corporation. But now that you’re here, you deserve lawyers who will go to war for you. We don’t settle for less than full compensation, we don’t back down from tough fights, and we don’t let insurance companies bully our clients. PERIOD.

















Life following a serious injury can bring intense emotions and pain. Accident victims often hope to get their lives back on track, only to be held back by the demands involved with personal injury claims. This is especially the case for individuals who become hospitalized. Wherever you are in the process, we’d be glad to help.
Our injury lawyers in Wisconsin step up to represent you. At Pemberton, we provide this advocacy at every step in the injury claims process so you can be on your way to feeling like yourself again.
Contact our Wisconsin personal injury attorneys at (608) 448-6242 to speak with one of our experienced attorneys. We will create a plan together to help you protect your rights and get you back to your life.
$40M+ Won For Our Clients
Client sustained life-threatening injuries after being hit by a driver who passed away at the scene. We obtained close to the policy limits with an additional claimant pre-suit and negotiated medical liens down over $250,000.
In this car accident case, the client suffered catastrophic injuries in a head-on collision when the at-fault driver crossed the center line. Her injuries included multiple broken bones in the chest, ribs, wrist, and ankle, internal injuries requiring intestinal surgery, and a damaged artery in the spine. With medical expenses exceeding $4,000, we secured the at-fault driver’s full insurance coverage and pursued an additional $1,000,000 from the client’s own insurance policy. We also negotiated a reduction of more than $468,000 in outstanding medical costs to ensure the client received maximum financial recovery for her life-altering injuries and permanent impact on her ability to work.
The client’s loved one suffered a fatal injury in an auto collision that resulted in over $382,000 in medical bills. Acting as the family’s second attorney, we navigated difficult policy-limit issues and secured a $1,000,000 settlement. While the case had greater overall value and the family would have liked a higher recovery, they chose to settle to avoid prolonged litigation and move forward.
“Focus on healing and we will take care of everything on the legal side”
“If you ever need an attorney, he would be the first one I recommend”
“Focus on healing and we will take care of everything on the legal side”
“If you ever need an attorney, he would be the first one I recommend”