Client sustained life-threatening injuries after being hit by a driver who passed away at the scene. We obtained close to the policy limits with an additional claimant pre-suit and negotiated medical liens down over $250,000.
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Rideshare apps like Uber and Lyft make getting around Fitchburg simple and convenient. But when an accident happens during a ride, things can get complicated fast. These cases often involve multiple insurance policies and companies with deep resources working to limit what injured people recover.
If you were hurt in a rideshare accident in Fitchburg, Pemberton Personal Injury Law Firm is here to help. With decades of combined legal experience handling wisconsin rideshare accident claims, our team knows how to cut through the confusion and fight for the compensation you deserve.
One of the trickiest parts of a rideshare accident claim is figuring out who is responsible. Unlike a standard car crash, a rideshare accident may involve the driver, the rideshare company, another driver, or some combination of all three, similar to many cases handled by our Fitchburg car accident lawyers.
Wisconsin follows a modified comparative negligence rule. That means more than one party can share fault, and your ability to recover compensation depends on how that fault is divided. Our team can help you understand how that applies to your situation and which parties may owe you damages.
Rideshare companies like Uber and Lyft classify their drivers as independent contractors rather than employees. This makes it harder to hold the company directly responsible, but it does not mean they are off the hook. Both companies carry commercial insurance policies that apply at different stages of a trip, and we can help identify which policy covers your claim.
Not every rideshare accident is caused by the rideshare driver. A crash may be caused by another motorist, a road hazard, or even a vehicle defect that may involve a product liability claim. In those situations, other parties may share liability, and we look at all possible sources of fault to make sure no responsible party is overlooked.
Wisconsin law requires rideshare companies to carry insurance for their drivers, but the amount of coverage that applies depends on what the driver was doing at the time of the crash.
The coverage is divided into three main periods:
Understanding the coverage that applies is an important first step in protecting your rights after a crash.
Strong evidence is the foundation of any successful personal injury claim. Rideshare accidents generate a unique set of documentation, and gathering it quickly can make a real difference in your case.
Some of the most useful types of evidence in these cases include:
Each case is different, and the evidence most relevant to your claim will depend on the specific facts involved.
Our team knows where to look and how to preserve that documentation before it disappears or gets overwritten. Whether you were hurt as a passenger or pedestrian, we are ready to help you build your case.
With so many law firms to choose from, the difference often comes down to how they treat their clients and whether they are truly willing to fight. At Pemberton Personal Injury Law Firm, we prepare every case as if it is going to trial. Insurance companies take notice of that, and it puts our clients in a stronger position when it comes time to negotiate.
We also work on a contingency fee basis, which means you pay nothing unless we win your case. We do not take the easy route when it is not in our clients’ best interest, and our track record includes achieving a landmark jury verdict in a high-stakes personal injury case. Our firm is built on The Pemberton Promise, a commitment to treating every client with respect, fighting for the maximum result, and carrying the burden of the case so you can focus on healing.
Time is one of the most important factors in any personal injury case. If you wait too long to take action, you may lose your right to pursue a claim altogether.
Typically, a lawsuit must be filed within 3 years from the date of the accident, and this time period generally applies to rideshare accident claims under Wisconsin law. However, there may be exceptions and specific details of your claim that can affect the applicable deadline. Speaking with an attorney as soon as possible after your accident is the best way to protect your rights and make sure no deadlines are missed.
After a rideshare accident, the steps you take in the days that follow can have a real impact on your case. Insurance companies move quickly, and having experienced legal support from the start puts you in a better position to recover what you deserve.
Contact us today for a free case evaluation and take the first step toward getting your life back on track.
Insurance companies profit when you lose. Every claim they deny, every settlement they lowball, every injured person they convince to accept less—that’s money in their pocket. And they’re very good at what they do.
At Pemberton Personal Injury Law Firm, we’ve made it our mission to take on the insurance companies that put profits over people. We know every underhanded tactic they’ll use to cheat you out of fair compensation, and we’re prepared to fight fire with fire. When insurance adjusters see us coming, they know they’re in for a real battle. You didn’t ask to be injured.
You didn’t ask to fight a billion-dollar corporation. But now that you’re here, you deserve lawyers who will go to war for you. We don’t settle for less than full compensation, we don’t back down from tough fights, and we don’t let insurance companies bully our clients. PERIOD.

















Life following a serious injury can bring intense emotions and pain. Accident victims often hope to get their lives back on track, only to be held back by the demands involved with personal injury claims. This is especially the case for individuals who become hospitalized. Wherever you are in the process, we’d be glad to help.
Our injury lawyers in Wisconsin step up to represent you. At Pemberton, we provide this advocacy at every step in the injury claims process so you can be on your way to feeling like yourself again.
Contact our Wisconsin personal injury attorneys at (608) 448-6242 to speak with one of our experienced attorneys. We will create a plan together to help you protect your rights and get you back to your life.
$40M+ Won For Our Clients
Client sustained life-threatening injuries after being hit by a driver who passed away at the scene. We obtained close to the policy limits with an additional claimant pre-suit and negotiated medical liens down over $250,000.
The client sustained catastrophic injuries in a car accident — dislocated ribs and multiple vertebrae (including C3–C4, L4–L5, S1), a C2–3 cord lesion with right leg pain/weakness, concussion with loss of consciousness, abrasions, and ongoing neck, shoulder, back, knee and hip problems, as well as anxiety, depression and PTSD. With medical bills totaling $203,240.17, we secured a $595,000 settlement to compensate the client for extensive physical and psychological harms and to maximize their recovery.
The client was struck by an uninsured driver and was severely injured. He was hospitalized for months and had to undergo surgery. The driver was charged criminally, and we quickly obtained the $500,000 available from the insurer, plus $20,000 in medical payments to settle the client’s case.
In this car accident case, the client suffered catastrophic injuries in a head-on collision when the at-fault driver crossed the center line. Her injuries included multiple broken bones in the chest, ribs, wrist, and ankle, internal injuries requiring intestinal surgery, and a damaged artery in the spine. With medical expenses exceeding $4,000, we secured the at-fault driver’s full insurance coverage and pursued an additional $1,000,000 from the client’s own insurance policy. We also negotiated a reduction of more than $468,000 in outstanding medical costs to ensure the client received maximum financial recovery for her life-altering injuries and permanent impact on her ability to work.
The client’s loved one suffered a fatal injury in an auto collision that resulted in over $382,000 in medical bills. Acting as the family’s second attorney, we navigated difficult policy-limit issues and secured a $1,000,000 settlement. While the case had greater overall value and the family would have liked a higher recovery, they chose to settle to avoid prolonged litigation and move forward.
“Focus on healing and we will take care of everything on the legal side”
“If you ever need an attorney, he would be the first one I recommend”
“Focus on healing and we will take care of everything on the legal side”
“If you ever need an attorney, he would be the first one I recommend”