“Focus on healing and we will take care of everything on the legal side”
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Brain injuries change lives in an instant. Whether caused by a car accident, workplace incident, or fall, traumatic brain injuries can affect your ability to work, communicate, and enjoy daily activities. If someone else’s negligence caused your brain injury in Fitchburg, you deserve full compensation for your medical expenses, lost wages, and diminished quality of life.
At Pemberton Personal Injury, we understand the profound impact brain injuries have on victims and their families. With offices in Madison, Baraboo, and Eau Claire, our Wisconsin brain injury lawyers have secured meaningful compensation for clients across the state. Our team brings decades of combined trial experience, and has successfully represented injured Wisconsinites since 2004.
Typically, a lawsuit must be filed within three years from the date of the injury, and this time period generally applies to brain injury claims under Wisconsin law. However, there are important exceptions and nuances that can affect the applicable deadline
The discovery rule may extend this deadline if you don’t immediately realize you suffered a brain injury. Wisconsin courts recognize that some brain injuries aren’t apparent until symptoms develop later. For example, if you experienced what seemed like a minor bump to the head but later developed serious cognitive problems, the three-year clock might start when doctors diagnosed the brain injury, not when the accident occurred.
Wisconsin Statute § 893.16 recognizes that some brain injury victims may be legally incapacitated at the time of their injury and, in limited situations, may receive additional time to file a claim. Because these rules are narrowly defined and depend on the specific facts of each case, it’s especially important to speak with an attorney as early as possible.
Medical expenses form the foundation of most brain injury claims. This includes emergency room treatment, hospitalization, surgery, medications, rehabilitation therapy, and ongoing care. Brain injuries often require years of treatment, so your compensation should cover both current and future medical needs.
Lost wages compensate you for income you couldn’t earn while recovering. If your brain injury prevents you from returning to your previous job or limits your earning capacity, you can recover compensation for reduced future earnings.
Pain and suffering damages address the physical pain, emotional distress, and reduced quality of life brain injuries cause. These injuries often affect your relationships, independence, and ability to enjoy activities you once loved.
Our comprehensive legal approach addresses every aspect of your brain injury claim. From the initial investigation through settlement negotiations or trial, we fight to protect your rights and maximize your compensation.
Investigation begins immediately after we take your case. We gather police reports, medical records, witness statements, and accident scene evidence. For complex cases, we consult accident reconstruction experts to determine how the incident occurred and who bears responsibility.
Medical documentation proves both the existence and severity of your brain injury. We work with neurologists, neuropsychologists, and other specialists who can testify about your diagnosis, treatment needs, and prognosis. This expert testimony helps insurance companies and juries understand the full impact of your injuries.
Negotiation with insurance companies requires knowing their tactics and standing firm on fair compensation. Insurance adjusters often minimize brain injury claims, arguing that symptoms are exaggerated or pre-existing. We counter these arguments with solid medical evidence and legal expertise.
Attorney William Pemberton founded our firm with a clear mission: to protect the injured against corporate greed. After working at an insurance defense firm and witnessing how insurers minimize legitimate claims, he switched sides to advocate for injury victims. This insider knowledge helps us anticipate defense tactics and build stronger cases.
Our team includes attorneys who bring diverse experience to every case. Each attorney focuses exclusively on personal injury law, giving you the concentrated expertise your case demands.
Key benefits of working with our firm include the following:
These advantages ensure you receive the dedicated representation your brain injury case demands. Our commitment to fighting for the injured drives everything we do, from the first consultation through the final resolution of your case.
Brain injuries affect every aspect of your life, and you shouldn’t face the recovery process alone. Let our experienced team handle the legal complexities while you focus on healing. Our Fitchburg brain injury lawyers serve clients throughout Dane County from our nearby Madison office.
Time matters in brain injury cases. Evidence disappears, witnesses forget details, and the statute of limitations continues running. Contact Pemberton Personal Injury today for a free case evaluation.
Insurance companies profit when you lose. Every claim they deny, every settlement they lowball, every injured person they convince to accept less—that’s money in their pocket. And they’re very good at what they do.
At Pemberton Personal Injury Law Firm, we’ve made it our mission to take on the insurance companies that put profits over people. We know every underhanded tactic they’ll use to cheat you out of fair compensation, and we’re prepared to fight fire with fire. When insurance adjusters see us coming, they know they’re in for a real battle. You didn’t ask to be injured.
You didn’t ask to fight a billion-dollar corporation. But now that you’re here, you deserve lawyers who will go to war for you. We don’t settle for less than full compensation, we don’t back down from tough fights, and we don’t let insurance companies bully our clients. PERIOD.

















Life following a serious injury can bring intense emotions and pain. Accident victims often hope to get their lives back on track, only to be held back by the demands involved with personal injury claims. This is especially the case for individuals who become hospitalized. Wherever you are in the process, we’d be glad to help.
Our injury lawyers in Wisconsin step up to represent you. At Pemberton, we provide this advocacy at every step in the injury claims process so you can be on your way to feeling like yourself again.
Contact our Wisconsin personal injury attorneys at (608) 448-6242 to speak with one of our experienced attorneys. We will create a plan together to help you protect your rights and get you back to your life.
$33M+ Won For Our Clients
“Focus on healing and we will take care of everything on the legal side”
“If you ever need an attorney, he would be the first one I recommend”
“Focus on healing and we will take care of everything on the legal side”
“If you ever need an attorney, he would be the first one I recommend”